5 Different Landing Page Types
Which one is best for your business?
Feb 25, 2025
Discover five powerful landing page types and how they can help more users find your business, product, or event.
Landing pages are the secret of high-converting websites. Whether you're capturing leads, selling a product, or promoting an event, the right type of landing page can make all the difference. But with so many variations, how do you know which one to use? In this article, we’ll explore five different types of landing pages, what makes them unique, and how they can help you achieve your goals.
1. Lead Generation Landing Page (Lead Capture Page)
Purpose:
Collect user information (name, email, phone number, etc.) in exchange for something valuable, like a free eBook, webinar, or discount.
Why It’s Unique:
Focused on a single call-to-action (CTA) with minimal distractions.
Often includes a form to capture leads.
Uses persuasive elements like social proof, testimonials, or urgency.
Also referred to as: Lead Capture Page, Opt-in Page, Signup Landing Page, Squeeze Page, Customer Acquisition Page, Conversion Page, Email Capture Page, Prospect Landing Page, Contact Collection Page, Data Capture Page.
2. Click-Through Landing Page
Purpose:
Acts as a bridge between an ad and a final purchase or sign-up page, providing more details to convince the user to proceed.
Why It’s Unique:
No forms—just a button leading to the next step.
Educates the user before asking them to commit.
Often used in e-commerce and SaaS to warm up potential buyers.
Also referred to as: Pre-Sell Page, Bridge Page, Warm-Up Page, Conversion Booster Page, Product Info Page, CTA Landing Page, Engagement Page, Transition Page, Teaser Page, Offer Introduction Page.
3. Sales Page
Purpose:
Designed to persuade visitors to make a direct purchase.
Why It’s Unique:
Uses persuasive copywriting to overcome objections.
May include long-form content, videos, testimonials, and pricing details.
Often includes limited-time offers or bonuses to drive urgency.
Also referred to as: Offer Page, Conversion Page, Product Landing Page, Checkout Page, Sales Funnel Page, Promo Page, Purchase Page, Marketing Page, Direct Response Page, Revenue Page.
4. Product Launch Landing Page
Purpose:
Generates excitement and captures early interest for a new product or service.
Why It’s Unique:
Focused on storytelling, teasing features, and benefits.
Often includes a countdown timer or pre-order option.
Encourages email sign-ups to notify users when the product is live.
Also referred to as: Launch Page, Pre-Order Page, Coming Soon Page, New Product Reveal Page, Teaser Landing Page, Early Access Page, Pre-Launch Page, Product Announcement Page, Beta Signup Page, Exclusive Release Page.
5. Event Registration Landing Page
Purpose:
Encourages visitors to sign up for an upcoming webinar, conference, or live event.
Why It’s Unique:
Highlights event details (date, time, speakers, agenda).
Uses urgency (limited seats, early bird discounts) to drive sign-ups.
Often integrates with calendar reminders or email confirmations.
Also referred to as: Event Signup Page, Event RSVP Page, Webinar Registration Page, Conference Signup Page, Live Event Landing Page, Ticket Registration Page, Event Enrolment Page, Workshop Registration Page, Virtual Event Signup Page, Seminar Registration Page.
No matter what your goal is, whether it’s capturing leads, selling a product, or promoting an event, the correct type of landing page can make a huge difference. Each type serves a unique purpose, and choosing the right one can be the difference between success and failure. If you need a high-converting landing page tailored to your business, event, or product, we’re here to help. Get in touch with us today to discuss your requirements.
Let's get the ball rolling
If you would like to discuss any of our services, please get in touch using the form below.
Eighty Eight Digital Media 2025©